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Steve Conquergood, P. Eng., Chairman and Founder
Leading AMI’s culture of innovation, Mr. Conquergood founded Advanced Measurements in 1990. Mr. Conquergood has numerous oilfield related
innovations and patents to his credit.
Len Johnson, MBA., President
A veteran of the technology industry, Mr. Johnson joined AMI as President in 2003. Prior to joining AMI Mr. Johnson was President of Enhance Systems Inc., a leading Canadian technology company Mr. Johnson founded and ran successfully for over 20 years.
Rod Berreth, P. Eng., Manager - Design Engineering 
Mr. Berreth has spent his career designing data acquisition and control systems for oilfield applications. Prior to joining AMI in 2000, Mr. Berreth worked at BJ Services, Nowsco and HiTec Drilling.
Jason Foreman, President - FormSoft Division
The founder of FormSoft Solutions, a company acquired
by AMI in 2006. Mr. Foreman, a former rig hand who
returned to university for a degree in engineering,
founded FormSoft in 1993 using his industry knowledge
to develop workflow and reporting technology for the
oilfield. The technology developed by FormSoft, which
is widely deployed in the oilfield, helps oilfield service
companies track field activities and manage moving equipment.
Dennis McFadden, Manager - Manufacturing and Customer Support
Mr. McFadden joined AMI in 2003. Formerly of the British Army,
Mr. McFadden was in charge of maintenance and support of mission critical military equipment. Mr. McFadden’s background has equipped him with the understanding of logistics and urgency required by oilfield customers.
Jeff Aitchison, P. Eng., Director of Sales
Mr. Aitchison is a professional engineer, with 15 years experience in the technology industry. Formerly the Director of System Integration at AMI, Mr. Aitchison brings to his role an in-depth understanding of the technological requirements of AMI’s oilfield clients.
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